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Eurohold, the parent company of Euroins Romania, signed a partnership agreement with European Athletics

August 22, 2022 – Eurohold Bulgaria, the parent company of Euroins Romania, will have the status of Official Insurance Partner of European Athletics, and the involvement will start with the 2022 SPAR European Cross Country Championships, which will be held at Piemonte-La Mandria Park, outside Turin, Italy.

The European Athletics events covered by this agreement are as follows:

2022-2025 SPAR European Cross Country Championships

2024 European Athletics Championships (Rome, Italy)

2023 and 2025 European Athletics Indoor Championships

2023 and 2025 European Athletics First Division Team Championships

As an Official Partner of European Athletics, Eurohold will benefit from core marketing rights which include billboard visibility at the above events, exposure on the pan-European live broadcast of Eurovision and on the live broadcast of European Athletics, rights digital, digital exposure through European Athletics communication channels, ticketing and VIP hospitality.

“I am very pleased that European Athletics and Eurohold will work together from the end of this year. This partnership shows how strong the profile and credibility of European Athletics is, as our new partner is a heavyweight player in the European insurance sector,” commented Dobromir Karamarinov, President of European Athletics.

“In addition to our core business and as part of our corporate social responsibility, we aim to support causes and projects that are important to people, that improve the environment in which we live and the quality of life as a whole. Sports is one of the key areas we have developed over the last 20 years, providing good opportunities for many talents in this sector. Given that we have significantly expanded our activity in Europe, it is time to expand our social program on this continent as well. We are happy to take this step together with the queen of sports and look forward to building a strong partnership with European Athletics to further stimulate the development of the sport,” said Assen Christov, President of Eurohold.

“Partnering with Eurohold is a tremendous opportunity for European Athletics and also shows the appeal of the events in our portfolio, as well as the value that major companies now place on association with us and the sport of athletics,” added Christian Milz , CEO of European Athletics.

The agreement was signed during the European Athletics Championships in Munich 2022 on 18 August 2022.

Assen Christov, President of the Supervisory Board of EuroholdDobromir Karamarinov, President of the European Athletics Association Christian Milz, Executive Director of European Athletics

About Eurohold Bulgaria AD
Eurohold Bulgaria AD is a leading energy and financial group operating mainly in Central, Eastern and South-Eastern Europe (CESEE). It is listed on the Bulgarian and Warsaw stock exchanges. Eurohold owns Euroins Insurance Group AD (EIG), one of the largest insurance groups in the region. EIG offers a full range of insurance products, serves more than 4 million customers in 13 countries and has more than 3,000 employees. In 2021, Eurohold acquired, through its wholly owned subholding, Eastern European Electric Company, the Bulgarian subsidiaries of the Czech energy company CEZ Group, now operating under the Electrohold brand, have over 3,000 employees and serve nearly 3 million consumers in this the country

About European Athletics
European Athletics is the continental governing body for athletics. Established in 1970, the organization is responsible for the international administration of the sport within its 51 member federations and the organization of many of Europe’s most important athletics competitions, including the European Athletics Championships and the European Athletics Indoor Championships.